Wow, It seems as if the people at Motorola have not been paying much attention to the trend these days. They released a total of three devices at their event with Verizon. That's one device too many. Both HTC and Samsung have pledged to release as many devices as they did last year, but Motorola still doesn't see why that is a good idea.
From when the Android operating system first came out till 2011 HTC has arguably been the top manufacterer for Android. They put out the highest quality devices, with a pretty helpful skin in Sense. At the same time they were moving on to a big problem, HTC released far too many devices in 2010 and 2011. They basically reintroduced the same devices over and over again with minute changes. Buyers remorse was at an all time high in the 2010-2011 years.
Samsung was also releasing plenty of devices between those two years, and while they haven't slowed down as much as HTC, they still don't release as many phones as Motorola.
Off the top of my head I can remember three more phones this year, the Photon Q 4G LTE, the Atrix HD, and the Electrify 2. Those aren't plenty of devices but I wished Moto went with a more unified stance ala the HTC One series of devices. They released three new RAZR devices at their announcment with Verizon. The DROID RAZR M, DROID RAZR HD, and the DROID RAZR MAXX HD. Like I said before, that's one too many. I don't see the purpose at all for the DROID RAZR HD, why Motorola, why? I understand the RAZR M's purpose, it's the budget device of the bunch and packs some pretty decent specs. I understand the DROID RAZR MAXX HD's purpose too, it's the high end device. Even though the MAXX HD has a stupidly long name that brings back terrible memories (Samsung Epic 4G Touch) it still packs the best specs, the RAZR HD has the same specs as the MAXX except for the battery. But why do you need to have three price points? You can just have the MAXX and the RAZR M and you'll be fine. I know that the original RAZR sold pretty well, but when the original RAZR MAXX came out it was the top dog over at Verizon.
The RAZR HD would be competing with the Samsung Galaxy S III which is a hair better. Also, the S III is much more popular than the RAZR HD which could have consumers running for the S III off top. If you were to compare the S III to the MAXX HD some would argue that the MAXX HD is better due to it's battery.
All in all, I'm just trying to say that the RAZR M and the MAXX HD would sell plenty for Motorola. Also, their new Verizon lineup would be less fragmentated. Meaning more people can recognize two phones instead of three.
I know that this has been a long rant but Motorola needs to pay attention to the trend these days and release less phones.
Monday, September 17, 2012
Motorola doesn't need the RAZR HD or a crazy number of devices this year
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